Sudeep is the editor of The First Click and writes The Feature, the fortnightly longform reported piece. A mechanical engineer turned marketer with 25 years across strategy and communications, he built the publication to give CXOs the one read that matters each day.
Contributions
When the Sun Logs Us Out
Saturday 05 Sep 2026
A friend recently sent me a report from a Chinese city where an atmospheric anomaly blocked GPS signals and brought the transport system to a halt. No missiles, no hackers, no cyber-warfare unit. Just the sky, briefly, refusing to cooperate.
Gen Z Can Spot Marketing Language Instantly. And They Don't Trust It.
Sunday 23 Aug 2026
Formal brand voice once signalled institutional trust. For Gen Z it signals boredom; and the real risk isn't offence, it's invisibility. What Indian brands and one meme-born protest reveal about register.
Productive Bubbles
Friday 14 Aug 2026
This paper argues that history's most consequential technology waves were financed ahead of proof — and that the same pattern is now visible in artificial intelligence.
