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21 Sep 2026

Ogilvy Australia Wins St John, Depicts Lottery Winner Enjoying Dream Home in 'Good Good' Campaign

Ogilvy Australia has won the St John account, launching a 'Good Good' campaign that depicts a lottery winner enjoying his dream home.

Editor's noteThe win adds a high-profile charity account to Ogilvy Australia's roster and tests whether aspirational, feel-good creative can shift St John's public image beyond emergency-service branding. Marketers should watch whether the lottery framing draws scrutiny given the charity's status, and whether ticket-sale or donation metrics follow the campaign's launch.

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The Sun with 6 solar explosions radiating towards Earth.

Picture credit: unsplash.com

When the Sun Logs Us Out

A friend recently sent me a report from a Chinese city where an atmospheric anomaly blocked GPS signals and brought the transport system to a halt. No missiles, no hackers, no cyber-warfare unit. Just the sky, briefly, refusing to cooperate.
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Stack of $100 bills

Picture credit: unsplash.com

Productive Bubbles

This paper argues that history's most consequential technology waves were financed ahead of proof — and that the same pattern is now visible in artificial intelligence.
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