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Ctrl+Shift · Sunday 23 Aug 2026
expert opinions · Fortnightly · Edition 1

Gen Z Can Spot Marketing Language Instantly. And They Don't Trust It.

Gen Z couple in a crowd
Sudeep Kumar Jain · Editor - The First Click

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Gen Z couple in a crowd

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Formal brand voice once signalled institutional trust. For Gen Z it signals boredom; and the real risk isn't offence, it's invisibility. What Indian brands and one meme-born protest reveal about register.

Sudeep Kumar Jain · Editor - The First Click
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