Ogilvy Australia has won the St John account, launching a 'Good Good' campaign that depicts a lottery winner enjoying his dream home.
Editor's noteThe win adds a high-profile charity account to Ogilvy Australia's roster and tests whether aspirational, feel-good creative can shift St John's public image beyond emergency-service branding. Marketers should watch whether the lottery framing draws scrutiny given the charity's status, and whether ticket-sale or donation metrics follow the campaign's launch.
TECHNOLOGY
Nvidia’s Nemotron hit enterprise AI inflection point
Nvidia's open-weight Nemotron models are reaching an enterprise adoption inflection point, with Salesforce, L3Harris and other firms fine-tuning them in-house for lower cost and control.
Editor's noteEnterprises fine-tuning open-weight models in-house rather than renting closed APIs is a direct challenge to the pricing power of OpenAI and Anthropic, not just a technical preference. Salesforce and L3Harris adopting Nemotron suggests cost and control concerns are now outweighing the convenience of managed frontier models for some regulated buyers.
I use Google Maps every day, but Apple Maps still does these 4 things better
A daily Google Maps user says Apple Maps still wins on hiking routes, Apple Watch haptic turn-by-turn cues, a cleaner ad-free interface, and stronger privacy protections.
'Anatomy of a Fall' is leaving Netflix this week — watch this modern thriller masterpiece before it's gone
The Palme d'Or-winning French courtroom drama 'Anatomy of a Fall' exits Netflix this week under a standard licensing window, prompting a last-chance viewing push.
MARKETING & DESIGN
Seven buildings that demonstrate the versatility of bamboo
Dezeen rounds up seven bamboo buildings across South and Southeast Asia, including a Nepalese meditation centre by Abari and an Indian business-school pavilion by The Purple Ink Studio.
Editor's noteBamboo's appeal here is not novelty, it is proof at scale: a meditation centre and a business-school pavilion are institutional commissions, not craft pieces, which is a stronger signal for architects and developers weighing low-carbon materials than any individual showcase house would be.
Why the Mutti tomato tin is more than just food – it's ‘summer in a can’
Wallpaper's Objectify series has architect Carlo Ratti examine Mutti's red-and-gold tomato tin, tracing its packaging back to 1951 and arguing the design works as a cultural signifier.
Forget Frame TVs, this e-ink digital art frame is cheaper and nicer to look at
Swiss brand InkPoster's Affresco e-ink art frame starts at $499, using colour ePaper that reflects ambient light and a battery lasting up to a year, positioned against Samsung's Frame TV.
ADVERTISING & PR
Rory McKechnie Joins TBWA\NZ as ECD
Rory McKechnie has joined TBWA\New Zealand as executive creative director, the agency announced.
Princess Tells Poolside Story, Narrated By Deborah Mailman, to Show Off ABC iview
Agency Princess launched a multichannel campaign for ABC iview, narrated by actor Deborah Mailman, filmed at a public pool to position the streamer as a hub for Australian stories.
HUMAN RESOURCES
The authenticity revolution: Why showing the real you is now a superpower at work
Opinion piece argues that workplaces increasingly reward genuine self-presentation over polished personas, urging L&D leaders to redesign leadership training to encourage authenticity rather than image management.
Editor's noteThe claim that authenticity beats polish is easy to state and hard to operationalise: L&D leaders still need to decide what "authentic" means when it collides with professionalism norms, conflict, or simple bad judgement voiced aloud. Redesigning leadership training around this idea is a bigger structural bet than the framing suggests.
AI is turning grievances into legal-grade filings
Australian employees are using generative AI to draft workplace grievances with legal citations, prompting the Fair Work Commission to mandate AI-use disclosure in tribunal filings from October 2026.
The QSR Training Problem: 200% Turnover And A 3-Day Window To Make Someone Productive
An analysis argues quick-service restaurants need onboarding built for constant turnover, citing roughly 200% annual turnover and a three-day window to reach productivity, unlike quarterly classroom training.
PUBLIC POLICY
More from Jacob Mchangama on Frederick Douglass's Views on Free Speech
Historian Jacob Mchangama's essay series traces how Frederick Douglass championed counterspeech and press freedom, defending even a pro-slavery senator's right to speak when abolitionist crowds tried shouting him down.
Editor's noteDouglass's defence of a rival's right to speak, even while opposing him, is a sharper historical rebuttal to today's no-platforming arguments than most modern commentary offers. The essay is useful less as history than as a ready-made counterexample for anyone debating where counterspeech ends and suppression begins.
Solomon Islands: how 100 days of Wale reshaped its foreign policy
In his first 100 days, Solomon Islands PM Matthew Wale pivoted toward Australia, the US and Japan, launched a review of the 2022 China security pact, and signed a US shiprider deal.
Today in Supreme Court History: September 20, 1968
On this date in 1968, New York City denied a preservation certificate to Penn Central, a dispute that later produced the Supreme Court's landmark takings-clause ruling.
