Why you shouldn’t fall in love with AI
Sherry Turkle warns that relying on AI for emotional support can lead to a loss of genuine human connection, as machines lack real-life experiences and empathy, despite their ability to simulate conversations.
TECHNOLOGY
AI feedback often bolds its corrections. My quote checker now reads Markdown
AI feedback tool quote-check now reads Markdown, allowing it to accurately identify quotes and corrections in feedback. The tool's new mode ignores formatting and punctuation, highlighting only significant changes to student text.
Set Up a Mac for AI Development by Starting With Your Repos
A Mac setup guide for AI development prioritises existing project tools, generating a tailored installation plan based on project manifests and tool requirements. The guide includes a built-in inventory scanner to identify necessary tools. It's a workflow built from a real migration experience.
Editor's noteA tailored Mac setup for AI development is not about installing every tool, but about identifying the ones your projects actually need. Watch the inventory scanner's output, not the guide's instructions, to see which tools are essential for your workflow.
MARKETING & DESIGN
How to design transparent AI cost controls
Designing transparent AI cost controls involves choosing usage units and explaining costs to users, with factors such as token pricing, model choice, and modality affecting costs and making them easier to understand.
Shopify CEO: Peer Ratings On AI Use ‘Didn’t Matter’ via @sejournal, @MattGSouthern
Shopify's performance reviews included questions about AI use, but the company's CEO says the answers had no impact on staff evaluations. The question is also seen as potentially damaging to a company's reputation.
ADVERTISING & PR
Woolworths' Christmas Campaign Celebrates "Most Tastiest Time of the Year"
Woolworths' Christmas campaign, created by Droga5 ANZ, features a unique Christmas carol inspired by customer suggestions. The campaign celebrates the festive season with a one-of-a-kind song. It is the agency's first work for the business.
Amid growing tension over workplace AI, agencies have a window to reimagine staffing
Marketing agencies have largely failed to adapt team structures and job descriptions to the changing role of AI in media buying and marketing, with fluency in AI tools now a required skill.
Editor's noteAgencies' failure to adapt team structures to AI is a symptom of a deeper issue: the mismatch between job descriptions and the changing nature of work. Watch the career paths of staff who are fluent in AI tools, not just their job titles, to see if agencies are truly reimagining staffing.
Most marketers say AI works. Few can prove it.
A study by Metric Sherpa found that 92% of organisations with customer-facing AI report it meets expectations, but only 27% can prove this due to inadequate baseline metrics and tracking. Most teams lack clear success metrics and baseline data.
HUMAN RESOURCES
One Size Does Not Fit All: How AI Model Training Differs Across Industries
Artificial intelligence model training varies across industries due to differences in data, acceptable error rates, and regulatory requirements. Each industry presents unique challenges and constraints. This affects the design and implementation of AI models.
Editor's noteAI model training is not a one-size-fits-all solution, but a bespoke process shaped by industry-specific data, error rates, and regulatory demands. Watch the performance of AI models in high-stakes industries like healthcare and finance, where even small errors can have catastrophic consequences.
Five HR functions where AI can create measurable business value
AI can enhance HR functions such as recruitment, talent management, and employee engagement, leading to improved employee outcomes and organisational efficiency. It can also improve workforce agility and service delivery. Benefits are measurable.
AI Search Is Growing Faster Than Its Business Model
Google's AI Mode is driving record search query growth, but the company's advertising revenue growth has slowed to 12%. This is despite significant investments in conversational search technology. Revenue growth is a major concern for Google.
PUBLIC POLICY
Articles On: AI and Foreign Surveillance Chips
The Chinese Communist Party is seeking to control information technology to shape and censor communications within China and beyond its borders. This control enables the Party to monitor and influence the opinions of its citizens and others. The Party's goals are multifaceted and far-reaching.
Editor's noteChina's push to embed surveillance chips in foreign tech is a demonstration of its willingness to compromise global supply chains for domestic control. The real cost is the loss of trust in international trade, watch the reaction of major tech companies to these revelations.
Articles On: AI, Semiconductors, Chinese Markets, U.S.-China Trade, EVs, and Foreign Investment
Reports have been published on the negative consequences of the Chinese Communist Party's economic policies on several industries, including artificial intelligence, semiconductors, and electric vehicles, as well as Chinese markets and foreign investment.
China Claims Strong Economic Growth, but Skeptics Question Official Figures
Economists are questioning China's official economic growth figures, citing discrepancies between reported data and independent estimates. Concerns over data collection methods and potential political influence are also being raised. Independent estimates suggest a different economic reality.
