Researchers found that Jev decision model and other System One models can be tricked through prompt injection, similar to language models, and can be exploited for malicious purposes, despite their claimed advantages.
Editor's noteJev decision models are not as secure as claimed, because they're still vulnerable to prompt injection attacks. Watch the number of reported incidents where decision models are exploited for malicious purposes, as that will reveal the true cost of their claimed advantages.
TECHNOLOGY
Agentic AI Alters The CPU-GPU Balance
Agentic AI, which requires more CPU power, is gaining popularity and putting pressure on CPU supply. This shift could alter the CPU-GPU balance from 1:4 to 1:1, according to industry estimates. Newer AI models are also emerging, some of which rely on GPUs.
The best reason to care about Nvidia’s RTX Spark: ‘everything’ will run on Arm
Nvidia's RTX Spark chip will power Arm-based Windows PCs, enabling existing apps to run without compatibility issues. This follows a similar failed attempt 14 years ago with the Microsoft Surface. The new chip is expected to launch on October 16th.
MARKETING & DESIGN
Patricia Urquiola Made a Serious Splash at NeoCon 2026
Patricia Urquiola's influence was evident at NeoCon 2026, with her designs for Haworth and Andreu World featuring bold, residential-style furniture and colour palettes. Her Sosu collection for Haworth included sofas and lounges with voluminous cushions.
Human in the loop means making sure the human is not out of the loop
AI agents now act autonomously, raising questions about accountability and liability. A confirm dialog is insufficient, as it shifts responsibility to the person who clicked, rather than the one who set the agent's reach.
Caroline Tremlett is bringing the Victorian jelly back, one wobble at a time
Caroline Tremlett, a business development consultant, has revived Victorian-style jelly making using antique moulds, which were once a status symbol, to create decorative jellies and share her creations on Instagram.
Editor's noteCaroline Tremlett's Victorian jelly revival is a nostalgic indulgence, not a genuine craft revival. The real story is the value of antique moulds as collectibles, not as tools for artisanal jelly making. Watch the price of these moulds on the antiques market, as their value will reveal whether this trend is about art or about artifice.
ADVERTISING & PR
‘Don’t outsource your judgment’: Comms leaders on staying sharp in the AI era
Comms leaders stress the importance of human judgment in AI era, urging professionals to use tools but not outsource their unique perspective, and to push for strategic partnerships with business leaders.
Editor's noteComms leaders' warnings about AI outsourcing their judgment boil down to a simple trade-off: speed vs. nuance. Watch whether business leaders start to value the strategic input and critical thinking that communicators bring, rather than just treating them as order-takers.
In B2B, influencer marketing takes on a different look
B2B influencer marketing differs from B2C due to longer sales cycles and niche audiences, with B2B firms often struggling to get started, and requiring a more long-term partnership approach rather than direct-response plays.
Stories of ‘badass do-gooders’ are the secret weapon of UNICEF USA CMO and Top Women in Marketing Hall of Famer
UNICEF USA's CMO Shelley Diamond focuses on 'badass do-gooders' who deliver aid to children, aiming to update the iconic brand's image and bridge the gap between recognition and actual work.
HUMAN RESOURCES
Portfolio Marketing’s AI Honeymoon Is Over. Now The Real Work Begins.
Portfolio marketers have initially benefited from AI, automating tasks and producing content faster, but now face the challenge of determining how to effectively use AI to achieve strategic goals. They must move beyond initial successes to integrate AI into overall marketing strategies. Effective use of AI is still a work in progress.
So You Think You Have A Marketing AI Agent?
Marketing AI agents are being developed at a rapid pace, with many vendors offering AI-powered tools, but there is a lack of clarity on what constitutes a true AI agent.
The Defining Challenge of Responsible AI Is Designing Systems That Preserve Human Judgment When and Where It Counts
A panel of AI experts agree that preserving human judgment is crucial in the face of increasingly capable machines, with 65% agreeing or strongly agreeing that human judgment should be preserved.
Pentagon to Livestream Firing Squad Execution Exclusively on somethingrotten.com
Pentagon Secretary Pete Hegseth has announced the public live-streaming of Nidal Hasan's firing squad execution on somethingrotten.com, with plans to simulcast on other websites, costing $6 million. The execution is scheduled for December 3rd. The Pentagon has revived the website somethingrotten.com for this purpose.
PUBLIC POLICY
AI slop responses to RFPs, RFIs are overwhelming federal agencies
Federal agencies are struggling to manage a surge in automated responses to procurement requests, with some receiving up to 500 responses to a single inquiry, overwhelming their ability to review and assess the information.
AI offers Secret Service unique mission enhancements, official says
US Secret Service is leveraging AI to enhance its operations, including threat monitoring and investigation, with the technology poised to help the agency respond to future risks more effectively, according to its IT and AI lead.
How Should Flock Cameras Be Regulated Under the Fourth Amendment?
Flock cameras have raised concerns under the Fourth Amendment, prompting calls for regulation. A Stanford Law School lecture on the topic is available online, with a video and Q&A session.
Editor's noteFlock cameras are a Fourth Amendment issue, not a technology problem. The real question is whether they're a surveillance state Trojan horse, or a legitimate tool for public safety. Watch the number of cameras deployed in public spaces, not the number of lawsuits filed.
