Advertising & PR
Where the money goes, who moves it, and what happens when a brand’s story gets away from it.
Advertising and PR follows the spend and the reputation it buys. Ad budgets and media buying, agency news, programmatic, and crisis and reputation are the beats, and the Funny lane keeps the campaigns that earned a laugh. Three stories each weekday at 11, summarised in our own words with a link to the publisher who broke them. We choose for the reader who plans, buys or defends: the head of media watching a platform change its rules, the agency lead deciding which team owns a new channel, the communications director reading someone else’s crisis for the lesson. Under the day’s lead the editor’s note explains the choice and names the thing to watch. Sponsors and advertisers on The First Click are disclosed on every story they touch and have no say in this page.
Every story we have kept in Advertising & PR, newest first. Headlines link to the publisher; the tags below narrow the list.
Comscore data shows how AI discovery is splintering beyond ChatGPT
Comscore data shows ChatGPT's share of AI chatbot prompts fell from 70% to 50% in early 2026 as Gemini and Claude gained share, forcing publishers toward multi-platform optimization strategies.
Editor's noteA single-assistant optimisation strategy was always a bet on one vendor holding its lead, and that bet has now visibly lost. The practical consequence is that discovery work splits across several surfaces with different citation behaviour. Watch whether measurement tools catch up before budgets are asked to.
5 Ways PR Teams Can Optimize Visibility on Claude
PR teams should understand Claude's behavior to optimize visibility strategies, as the AI answer engine conducts thorough research before recommending brands and cites sources differently than competitors.
