Advertising & PR

Where the money goes, who moves it, and what happens when a brand’s story gets away from it.

Advertising and PR follows the spend and the reputation it buys. Ad budgets and media buying, agency news, programmatic, and crisis and reputation are the beats, and the Funny lane keeps the campaigns that earned a laugh. Three stories each weekday at 11, summarised in our own words with a link to the publisher who broke them. We choose for the reader who plans, buys or defends: the head of media watching a platform change its rules, the agency lead deciding which team owns a new channel, the communications director reading someone else’s crisis for the lesson. Under the day’s lead the editor’s note explains the choice and names the thing to watch. Sponsors and advertisers on The First Click are disclosed on every story they touch and have no say in this page.

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Every story we have kept in Advertising & PR, newest first. Headlines link to the publisher; the tags below narrow the list.

All · 175 Ad Copy · 91 Ad Spend & Media Buying · 31 AdTech · 14 Agency News · 13 Campaigns · 5 Crisis & Reputation · 4 GEO · 3 Out-of-Home · 1 Programmatic · 1 Programmatic DOOH · 1 Technology · 10 YouTube · 1

1 story in Out-of-Home (OOH)

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2026-08-27

Spotify Takes Playlists to the Streets in Reactive Uncommon OOH

Spotify’s new“Playlist It” campaign turns user-created playlist titles into hyperlocal billboards across New York, Los Angeles, and Miami, celebrating playlists as a form of self-expression and connecting music culture to specific places and moments.

Editor's noteSpotify put users’ own playlist titles on billboards in the neighbourhoods they were made for, and it led Advertising & PR because the creative was already written by the audience. Hyperlocal out-of-home with copy the customer wrote is the whole brief done in one move. For OOH planners, relevance is cheapest when you borrow it from the people walking past.

Out-of-Home Spotify Uncommon Creative Studio Uncle Beth Research +3 → Little Black Book (LBB)

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