Verticals / Advertising & PR
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Advertising & PR
Where the money goes, who moves it, and what happens when a brand’s story gets away from it.
Advertising and PR follows the spend and the reputation it buys. Ad budgets and media buying, agency news, programmatic, and crisis and reputation are the beats, and the Funny lane keeps the campaigns that earned a laugh. Three stories each weekday at 11, summarised in our own words with a link to the publisher who broke them. We choose for the reader who plans, buys or defends: the head of media watching a platform change its rules, the agency lead deciding which team owns a new channel, the communications director reading someone else’s crisis for the lesson. Under the day’s lead the editor’s note explains the choice and names the thing to watch. Sponsors and advertisers on The First Click are disclosed on every story they touch and have no say in this page.
Every story we have kept in Advertising & PR, newest first. Headlines link to the publisher; the tags below narrow the list.
All · 82
Ad Copy · 15
Ad Spend & Media Buying · 26
AdTech · 12
Agency News · 11
Campaigns · 4
Crisis & Reputation · 3
GEO · 2
Out-of-Home · 1
Programmatic · 1
Programmatic DOOH · 1
Technology · 5
YouTube · 1
1 story in Out-of-Home (OOH)
Also covered here
Meta · 9
Google · 9
Reuters · 4
ChatGPT · 4
WPP · 4
Amazon · 4
TikTok · 4
Apple · 3
Omnicom · 3
Publicis Groupe · 3
OpenAI · 3
IAB · 3
Agentic AI · 3
YouTube · 3
Netflix · 3
Snapchat · 3
Connected TV (CTV) · 2
Claude · 2
US Open · 2
Walmart · 2
Nielsen · 2
Europe · 2
AI Agents · 2
Coca-Cola · 2
Magnite · 2
Microsoft · 2
TBWA · 2
Princess · 2
DoubleVerify · 2
Retail Media Networks (RMNs) · 2
Ragan Communications · 2
Digiday Publishing Summit · 2
The Trade Desk · 2
MarTech · 2
Zara Larsson · 1
IAB Tech Lab · 1
Mike Feldman · 1
Hungr.AI · 1
Butler/Till · 1
Criteo · 1
Hinge · 1
Dara Khosrowshahi · 1
Montana Accavallo · 1
System1 Group · 1
Snickers · 1
Multivitamins · 1
Media Planning · 1
TeqBlaze · 1
MLC · 1
Westin Heavenly Bed · 1
Cyberspace Administration of China (CAC) · 1
Elizabeth McIntyre · 1
iProspect · 1
Omnicom Advertising India · 1
Dentsu · 1
Call of Duty · 1
Hard Work Club · 1
Bingi · 1
Nicola McCormick · 1
CreatorIQ · 1
JCDecaux · 1
Channel 4 · 1
Programmatic Advertising Automation · 1
Movers+Shakers · 1
Screenverse · 1
Bacardí · 1
Perplexity · 1
GroupM · 1
Mark Zuckerberg · 1
Brad Collett · 1
Adwanted · 1
Chrome · 1
Programmatic DOOH Marketplace · 1
Large Language Models (LLMs) · 1
Generative AI · 1
Alan Shoebridge · 1
Jeff Green · 1
Reach Social · 1
Roz Sedaghat · 1
Cindy Rose · 1
TJ Hunter · 1
Ikea · 1
Megan Cameron · 1
Sony · 1
Dolmio · 1
Uncle Beth · 1
Marketreach · 1
Beth Ann Kaminkow · 1
Scott Ensign · 1
USA Today Co. · 1
Vibe.co · 1
Mark Molloy · 1
M+C Saatchi · 1
PepsiCo · 1
Karthik Rao · 1
John Wren · 1
Wellness Hospitality · 1
KFC · 1
Gemini · 1
Pearpop · 1
StreetIQ · 1
Probiotics · 1
Emma Chamberlain · 1
Prebid.org · 1
DoorDash · 1
Phyusion · 1
AMZ Advisers · 1
Chemist Warehouse · 1
New Stream Media · 1
Marriott Bonvoy · 1
Coco Gauff · 1
Axios · 1
Shift 20 · 1
Mars Inc. · 1
Sam Shepherd · 1
AdTech Infrastructure · 1
Pears · 1
Retail Media Networks · 1
Hamad Medical Corporation · 1
Apple Ads · 1
Ryan Ferguson · 1
Sarvesh Raikar · 1
Similarweb · 1
Brian Monahan · 1
BBH Singapore · 1
Walmart Connect · 1
Logan Chierotti · 1
The Trade Desk (TTD) · 1
Donovan Anwander · 1
Mike Begg · 1
Morris Communications · 1
Gut Health · 1
Virginie Chesnais · 1
Jaguar · 1
Little Bird · 1
Anthropic · 1
Iluka Enright · 1
SpringServe · 1
Naomi Osaka · 1
Uber · 1
PwC · 1
The Last House · 1
CARAVAN · 1
Vibe self-serve CTV advertising platform · 1
Aisha Khan · 1
Mordor Intelligence · 1
Mike Reed · 1
Generative Engine Optimization · 1
Advertising Association (UK) · 1
Earned Media · 1
Merkle · 1
Wrongful Termination · 1
Operational AI · 1
AppLovin · 1
SparkToro · 1
Apple Intelligence · 1
FMCG Marketing · 1
Kokai · 1
Aundrea Leckie · 1
UK Competition and Markets Authority · 1
Ian Gibbs · 1
Perplexity · 1
Kopparberg · 1
Khairul Mondzi · 1
Kara Chiles · 1
Hindustan Unilever Limited (HUL) · 1
United States Tennis Association (USTA) · 1
Stella Artois · 1
Empowering Consumers for the Green Transition Directive · 1
Tinuiti · 1
Marriott International · 1
Jamie Dimon · 1
Autonomous Media Buying · 1
Bus Stop Films · 1
Ulta Beauty · 1
Chief Media · 1
Sway · 1
GrowthCode · 1
VCCP Roar · 1
AG1 · 1
Lost Loved · 1
Raptive · 1
Spotify · 1
Audience Engagement · 1
The White House · 1
Apple Maps · 1
Fox Agency · 1
Chase · 1
European Union · 1
AdTech · 1
Google Maps · 1
Amazon Ads · 1
Matthew Bayley · 1
Saatchi & Saatchi · 1
Geotargeting · 1
Patrick Malone · 1
YouTube Shorts · 1
Facebook · 1
LiveRamp · 1
Anastasia-Nikita Bansal · 1
Merkury Identity Platform · 1
Advertising Effectiveness · 1
creator economy · 1
Axel Springer · 1
Providence Health · 1
Geloso Beverage Group · 1
Ogilvy · 1
Influencer Marketing · 1
Jon Muedder · 1
Social Media Strategy · 1
Scott Paternoster · 1
Richard Foster · 1
Jason O'Toole · 1
Silverpush · 1
Spotify Playlists · 1
IShowSpeed · 1
Data-Driven Advertising · 1
Vizio · 1
TikTok Shop · 1
Dr Squatch · 1
Tim Sovay · 1
The Economist · 1
Becca Falborn · 1
Claire Wyatt · 1
Ashley Gill · 1
Alibaba · 1
Meta Teen Accounts · 1
Baidu · 1
Special PR · 1
Jim Ingram · 1
BMW · 1
Pears · 1
No Ordinary Love · 1
Gummy Supplements · 1
JICMAIL · 1
Screenverse DOOH Network · 1
Social Media Regulation · 1
Liam McLaughlin · 1
WPP Open · 1
Adam Mosseri · 1
Amazon Ads · 1
Gavin Wilson · 1
Kokai Zuma · 1
Stagwell · 1
Spider-Man · 1
Marketplace Advertising · 1
Audigent · 1
Australian Retirement Trust · 1
Lollapalooza · 1
Jason Cooper · 1
Walmart Connect · 1
Westin Hotels & Resorts · 1
AI Readiness Assessment · 1
Outdoor Media Association (OMA) · 1
Experian · 1
Reddit · 1
Adwanted Connected · 1
B Corp · 1
Jerome FitzGibbons · 1
VANDAL · 1
The Telegraph · 1
Royal Mail · 1
Brooke Wilson · 1
BBDO · 1
Brunswick · 1
Ragan's Employee Experience Conference · 1
Rob Bonta · 1
Abhinav Ravikumar · 1
DoorDash Canada · 1
Direct Mail Advertising · 1
AOL · 1
Airlink · 1
Australian House & Garden · 1
Jonathon Shaevitz · 1
VIOOH SSP · 1
OPC · 1
Danielle Wiley · 1
Dick's Sporting Goods · 1
Samantha Stark · 1
HubSpot · 1
CVS Health · 1
Google AI Overviews · 1
Grüns · 1
Social Commerce · 1
Clarity Global · 1
Creator Economy · 1
Sports Marketing · 1
Tate McRae · 1
Rachel Morris · 1
Cassandra Leong · 1
Live Nation Experiential · 1
Generative Engine Optimization (GEO) · 1
PubMatic Agentic OS · 1
Pacvue · 1
Zuma · 1
Jenny Westfall · 1
JPMorgan Chase · 1
Wall Street Journal · 1
VIOOH · 1
Publicis · 1
Grant Kalfus · 1
Allison Carter · 1
John Ternus · 1
Uncommon Creative Studio · 1
Pauly Grant · 1
PubMatic · 1
Roku · 1
AI Hallucinations · 1
Event Marketing · 1
Mark Ballard · 1
Jen Bryce · 1
Marketing Measurement · 1
William A. Brewer III · 1
Time · 1
Arthur Sadoun · 1
Postcode Lottery Group · 1
Meta Reels · 1
Nick Ball · 1
Tim Cook · 1
Rob Laurence · 1
Lawrence Collis · 1
Happydemics · 1
CRM Data Quality · 1
Physician's Choice · 1
TBWA\Lintas · 1
Access · 1
Open Influence · 1
Phillip Muzzall · 1
Motion Content Group · 1
Instagram · 1
Skai · 1
Mark Zagorski · 1
The Machine · 1
IAB Europe · 1
WPP Media · 1
New York Times · 1
Artificial Intelligence in Marketing · 1
Dentsu Audiences · 1
Dairylea · 1
Jayde Hill · 1
Advertising
i
2026-08-27
Spotify Takes Playlists to the Streets in Reactive Uncommon OOH
Spotify’s new“Playlist It” campaign turns user-created playlist titles into hyperlocal billboards across New York, Los Angeles, and Miami, celebrating playlists as a form of self-expression and connecting music culture to specific places and moments.
Editor's noteSpotify put users’ own playlist titles on billboards in the neighbourhoods they were made for, and it led Advertising & PR because the creative was already written by the audience. Hyperlocal out-of-home with copy the customer wrote is the whole brief done in one move. For OOH planners, relevance is cheapest when you borrow it from the people walking past.
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