The First Click
Daily Click-through · Friday 11 Sep 2026
must-read stories · Weekdays

VMware removed public downloads of its VDDK toolkit, arguing it was licensed only for backups, blocking rivals such as Nutanix and Red Hat from using it to help customers migrate off VMware.

Editor's noteLicensing terms are a competitive weapon and this is the week that stopped being subtext. Removing the toolkit rivals used to move customers off VMware is defended as enforcement of what the licence always said, which may be true and still be the point.

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TECHNOLOGY

Shopify extends lifeline to Tailwind as vibe coding erodes web dev platform's bottom line

Shopify acquired Tailwind Labs, maker of the widely used Tailwind CSS framework, after AI coding tools eroded its business, discontinuing paid Tailwind Plus while keeping the open-source framework free.

iPhone Duo is Dust-Tight With IP68 Rating, Unlike Samsung's Galaxy Z Fold8

Apple's iPhone Duo foldable earned an IP68 dust and water resistance rating, surpassing Samsung's Galaxy Z Fold8 and matching Google's Pixel 11 Pro Fold, aided by a titanium frame and hinge.

MARKETING & DESIGN

Whistles marks 50 years by casting 50 customers found through mysterious fly-posers across London

British retailer Whistles marked its 50th anniversary by casting 50 real customers found via cryptic London fly-posters, photographing them together and releasing a campaign film with agency Weirdo.

Editor's noteAnniversary campaigns usually reach for archive footage. This one went looking for actual customers using cryptic posters, then put the fifty it found in the work itself. The mechanism is the idea, and it is a great deal harder to copy than a nostalgia edit.

ADVERTISING & PR

Everyone In Ad Tech Will Soon Have An AI Operational Layer. Are You Building Yours Or Renting Someone Else’s?

Ad-tech firms are moving beyond standalone AI tools toward integrated “AI operational layers” embedded within workflows, using connected business data to automate decisions, improve execution, and accumulate organizational knowledge.

Editor's noteMagnite and Raptive are already committing real capital and headcount to owned AI decisioning rather than licensing it, which turns this from a thought exercise into a live build-versus-buy window closing in real time. The harder cost the piece surfaces isn't the model itself but stitching together data scattered across disconnected ad-tech systems.

The answer to your martech problem depends on the problem

A CMO Council study of 988 martech stacks found revenue leaders do not consistently use more sophisticated tools, urging marketers to audit existing features before buying new platforms.

Google avoided (yet another) breakup… now comes the test of the ad tech remedies

Judge Leonie Brinkema rejected the Justice Department's push to break up Google's ad tech business, instead ordering behavioural restrictions on its exchange and ad server, with a 30-day remedy filing.

HUMAN RESOURCES

Indonesia targets up to 3.5 million jobs in 2027, but businesses warn of hurdles

Indonesia's finance ministry targets 2.57 to 3.49 million new jobs for 2027, but economists and business leaders question feasibility given high costs, capital-intensive industries and past shortfalls.

Editor's noteA jobs target is a forecast until someone checks the arithmetic. Employers and economists are doing that publicly here, pointing at capital-intensive growth and previous shortfalls, which makes this less a government announcement than an argument about whether the economy can produce the jobs at all.

The P11D Is Disappearing. Is Your Payroll Team Ready for Real-Time Benefits Reporting?

UK employers must report certain benefits such as company cars and fuel in real time via payroll from April 2027, replacing the annual P11D form under new HMRC rules.

PUBLIC POLICY

Dangerous Partners: The Russia-China Military Embrace

A CEPA analysis warns Russia and China are deepening military space cooperation through missile-warning data sharing and joint exercises, edging toward coordinated threats to US space systems.

Editor's noteTwo militaries sharing missile-warning data is a specific, verifiable act, not an alignment of rhetoric. That is why this leads: the analysis argues the cooperation is deepening in orbit without any treaty to point at, which makes it harder to deter and easier to underestimate.

OpenAI, GSA strike OneGov deal for ChatGPT through 2028

OpenAI and the US General Services Administration extended ChatGPT access to federal agencies through 2028, offering consumption-based pricing at a 50 percent discount with no platform fee.

First Circuit Refuses to Stay District Court Injunction Against Trump's Executive Order on Mail-In Voting

The First Circuit Court of Appeals unanimously refused to stay a district court injunction blocking Trump's executive order restricting mail-in voting, ruling the Postal Service rule oversteps constitutional election authority.

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