Marketing & Design

Brand, creative, martech and the consumer, read for the decisions behind the work rather than the work alone.

Marketing and Design covers the work of making people want things, and the decisions that sit behind it. Three stories a weekday at 11: a rebrand and what it risks, a visual system and why it was built, a consumer shift and what it costs to ignore. The beats are brand strategy, creative and design, martech, and consumer insights, with a Funny lane for the campaigns that made us laugh, on purpose or otherwise. We write every summary ourselves and link to the publisher, because the reporting is theirs. What is ours is the choice, and the editor’s note under the day’s lead says why it was made. Readers here run marketing functions, design teams and agencies in India, the United States and the United Kingdom, and the stories are chosen for what travels between those markets.

Original illustration of William Shakespeare by Chunks Microlearning

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Every story we have kept in Marketing & Design, newest first. Headlines link to the publisher; the tags below narrow the list.

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2026-09-10

Whistles marks 50 years by casting 50 customers found through mysterious fly-posers across London

British retailer Whistles marked its 50th anniversary by casting 50 real customers found via cryptic London fly-posters, photographing them together and releasing a campaign film with agency Weirdo.

Editor's noteAnniversary campaigns usually reach for archive footage. This one went looking for actual customers using cryptic posters, then put the fifty it found in the work itself. The mechanism is the idea, and it is a great deal harder to copy than a nostalgia edit.

Campaigns London Research → Creative Boom

2026-08-28

This iPhone case is going viral for surviving a 100,000-foot drop from space — and it just earned a Guinness Book World Record

RhinoShield earned a Guinness World Record after an iPhone 17 Pro in its AirX case survived a 100,418-foot stratospheric drop over Sweden without a parachute, remaining functional after landing despite extreme temperatures and conditions.

Campaigns RhinoShield Guinness World Records Mujou Hsiao Research +2 → Tom's Guide

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