Marketing & Design
Brand, creative, martech and the consumer, read for the decisions behind the work rather than the work alone.
Marketing and Design covers the work of making people want things, and the decisions that sit behind it. Three stories a weekday at 11: a rebrand and what it risks, a visual system and why it was built, a consumer shift and what it costs to ignore. The beats are brand strategy, creative and design, martech, and consumer insights, with a Funny lane for the campaigns that made us laugh, on purpose or otherwise. We write every summary ourselves and link to the publisher, because the reporting is theirs. What is ours is the choice, and the editor’s note under the day’s lead says why it was made. Readers here run marketing functions, design teams and agencies in India, the United States and the United Kingdom, and the stories are chosen for what travels between those markets.
Every story we have kept in Marketing & Design, newest first. Headlines link to the publisher; the tags below narrow the list.
About Our Super El Niño Climate Crisis–Accurate Hot Pilates Studio
A mock brand launch sells a pilates studio on the climate crisis itself, parodying wellness marketing that borrows the language of catastrophe to move a workout.
Nice Bottle Of Scotch For Fathers Day Confirms You Can Put A Price On Dad
After years of poor presents a father is handed a good bottle of scotch, satirising Father's Day gifting cliches and the sentiment sold alongside them.
Tomato Inside Toastie To Maintain Steady 5.5 Trillion Kelvin And Continue To Threaten The Collapse Of Universe
A toasted sandwich's tomato is reported holding a temperature last seen shortly after the Big Bang, giving an everyday kitchen injury the full apparatus of physics.
Editor's noteFraming a toastie mishap in cosmological units works precisely because the scale is absurd and the sensation is not. Reaching for the language of the early universe to describe a burnt tongue says the ordinary complaint has outgrown ordinary words, and only borrowed grandeur will do it justice.
Local Woman Struggles To Sleep Knowing Gen-Z Could Bring Back Fedoras Any Day Now
A woman lies awake at the prospect of Generation Z reviving the fedora, satirising fashion cycles and the particular dread of watching your own era come back.
Generic State University Pivots to Dark Academia
A public land-grant university rebrands around the dark academia aesthetic it has no history to support, satirising institutions that chase a look instead of a position.
Yes, we saw the video. Heres how to clean your Ninja Creami.
An influencer's viral video showed maggots in her Ninja Creami ice cream. The issue stems from improper cleaning of the device's lid, which collects moisture in crevices where flies breed. Proper dishwasher cleaning and thorough
