Marketing & Design
Brand, creative, martech and the consumer, read for the decisions behind the work rather than the work alone.
Marketing and Design covers the work of making people want things, and the decisions that sit behind it. Three stories a weekday at 11: a rebrand and what it risks, a visual system and why it was built, a consumer shift and what it costs to ignore. The beats are brand strategy, creative and design, martech, and consumer insights, with a Funny lane for the campaigns that made us laugh, on purpose or otherwise. We write every summary ourselves and link to the publisher, because the reporting is theirs. What is ours is the choice, and the editor’s note under the day’s lead says why it was made. Readers here run marketing functions, design teams and agencies in India, the United States and the United Kingdom, and the stories are chosen for what travels between those markets.
Every story we have kept in Marketing & Design, newest first. Headlines link to the publisher; the tags below narrow the list.
Google Lens Nears 20 Billion Monthly Searches: What Visual Search Means for SEO
Google Lens is approaching 20 billion monthly visual searches, making image-based discovery increasingly central to search behavior. The article argues that brands must adapt SEO strategies to optimize images, visual content, and product discoverability.
Editor's noteTwenty billion visual searches a month is a search engine that takes no words, and that is why it led Marketing & Design. Every pack shot, storefront and product photo is now a query, and most brands have optimised none of them. If your search plan still starts with keywords, this says it now starts with images.
