Marketing & Design
Brand, creative, martech and the consumer, read for the decisions behind the work rather than the work alone.
Marketing and Design covers the work of making people want things, and the decisions that sit behind it. Three stories a weekday at 11: a rebrand and what it risks, a visual system and why it was built, a consumer shift and what it costs to ignore. The beats are brand strategy, creative and design, martech, and consumer insights, with a Funny lane for the campaigns that made us laugh, on purpose or otherwise. We write every summary ourselves and link to the publisher, because the reporting is theirs. What is ours is the choice, and the editor’s note under the day’s lead says why it was made. Readers here run marketing functions, design teams and agencies in India, the United States and the United Kingdom, and the stories are chosen for what travels between those markets.
Every story we have kept in Marketing & Design, newest first. Headlines link to the publisher; the tags below narrow the list.
The Youtube Game Show That Judges You by Your Bedroom
YouTube game show Interior Motives, hosted by Ben Mora, has grown to 140,000 subscribers and 6.9 million views by having contestants guess owners' identities from bedroom photos.
Editor's noteDesign coverage rarely looks at how people actually live with their rooms. A game show that asks strangers to read a person from their bedroom does, at scale, with an audience, and the numbers say the format found something that magazine interiors coverage keeps missing.
As a burnt-out millennial, this underrated dark comedy on Netflix hit me way harder than I expected
The Kid Detective on Netflix, arguing the Adam Brody-led dark comedy resonates with millennials through its portrayal of a former child prodigy struggling with burnout, unrealized potential, and adulthood.
