Marketing & Design
Brand, creative, martech and the consumer, read for the decisions behind the work rather than the work alone.
Marketing and Design covers the work of making people want things, and the decisions that sit behind it. Three stories a weekday at 11: a rebrand and what it risks, a visual system and why it was built, a consumer shift and what it costs to ignore. The beats are brand strategy, creative and design, martech, and consumer insights, with a Funny lane for the campaigns that made us laugh, on purpose or otherwise. We write every summary ourselves and link to the publisher, because the reporting is theirs. What is ours is the choice, and the editor’s note under the day’s lead says why it was made. Readers here run marketing functions, design teams and agencies in India, the United States and the United Kingdom, and the stories are chosen for what travels between those markets.
Every story we have kept in Marketing & Design, newest first. Headlines link to the publisher; the tags below narrow the list.
Mosquito coils, garden gnomes and Mutti tins – Carlo Ratti's summer journey
Architect Carlo Ratti closes his fourteen-week Wallpaper* summer column on everyday Italian objects, listing five reasons he writes, including giving ideas social return, sustaining open-ended feedback, and prompting public conversation about design projects.
Editor's noteCarlo Ratti's summer column is a thinly veiled attempt to promote his own design projects, rather than a genuine exploration of everyday Italian objects. Watch whether the social media engagement translates into tangible social return, and whether the conversation around his projects leads to meaningful design evolution.
The lab, the factory and the dentist
Three ways to organise work: the lab, where nobody knows the answer and failure is the method; the factory, where the answer is known and productivity rules; and the dentist, somewhere in between.
