Marketing & Design
Brand, creative, martech and the consumer, read for the decisions behind the work rather than the work alone.
Marketing and Design covers the work of making people want things, and the decisions that sit behind it. Three stories a weekday at 11: a rebrand and what it risks, a visual system and why it was built, a consumer shift and what it costs to ignore. The beats are brand strategy, creative and design, martech, and consumer insights, with a Funny lane for the campaigns that made us laugh, on purpose or otherwise. We write every summary ourselves and link to the publisher, because the reporting is theirs. What is ours is the choice, and the editor’s note under the day’s lead says why it was made. Readers here run marketing functions, design teams and agencies in India, the United States and the United Kingdom, and the stories are chosen for what travels between those markets.
Every story we have kept in Marketing & Design, newest first. Headlines link to the publisher; the tags below narrow the list.
Before Betting on a New Flavor, Oreo Is Letting Consumers Choose
Oreo is allowing consumers to vote on a new limited-edition flavor that will be released in stores next year, democratizing product development decisions through customer input.
Adult Friend Finder app: Where to download the AFF app and how secure is it?
Adult Friend Finder lacks an official app due to Apple and Google's content restrictions on nudity. Users access it via mobile browser or create home screen shortcuts that function like apps while maintaining login sessions
Editor's noteNot a story about a dating site. It ran because it shows what happens to distribution when Apple and Google decide a category does not exist: the product survives as a browser shortcut, outside the store and outside its rules. Any brand one policy change away from that outcome should read it as a rehearsal.
