Marketing & Design
Brand, creative, martech and the consumer, read for the decisions behind the work rather than the work alone.
Marketing and Design covers the work of making people want things, and the decisions that sit behind it. Three stories a weekday at 11: a rebrand and what it risks, a visual system and why it was built, a consumer shift and what it costs to ignore. The beats are brand strategy, creative and design, martech, and consumer insights, with a Funny lane for the campaigns that made us laugh, on purpose or otherwise. We write every summary ourselves and link to the publisher, because the reporting is theirs. What is ours is the choice, and the editor’s note under the day’s lead says why it was made. Readers here run marketing functions, design teams and agencies in India, the United States and the United Kingdom, and the stories are chosen for what travels between those markets.
Every story we have kept in Marketing & Design, newest first. Headlines link to the publisher; the tags below narrow the list.
Instagram cracking down on accounts that feature AI-generated influencers
Instagram is requiring AI-generated influencer accounts to use a new "AI-generated profile" label and will reduce the reach of unlabeled AI personas, limiting their visibility in recommendations and discovery feeds.
Editor's noteLabelling rules only matter if they carry a penalty, and this one does: unlabelled AI personas lose reach, which is the currency. That makes it a rare platform policy on synthetic influencers with an enforcement mechanism attached rather than a disclosure request.
Instagram will now edit the first draft of your Reel for you
Instagram has launched First Draft, an AI-assisted Reel editing feature that automatically trims clips, removes pauses, and assembles an initial cut in seconds. The tool aims to reduce editing effort while keeping creators in control.
